Chris Perrine, founder of  Diversified Merchant Holdings , has partnered with  Finical, Inc. .  Chris has been helping merchants with all their payment processing needs since 2003, and believes this new partnership with Finical, Inc. will be an exciting new opportunity to help provide merchants with innovative solutions.  "Our goal is to find new ways to help merchants while maintaining a high standard of customer service.  Being honest and ethical is what we're about, and we believe Finical, Inc. is a good fit for us and our merchants." Finical, Inc., is one of the fastest growing providers of Business Services. Based in southern California, with independent offices throughout the country, Finical is registered with Visa and MasterCard, and is sponsored by Wells Fargo Bank. Finical has built a strong business philosophy that encompasses three pillars. The first is customer service. This includes a commitment to its merchants to ensure that they are able to meet th